I bring product sense and design taste, then use AI agents to design, build and polish in code. I care about building products that solve real problems, tell a compelling story, and feel crafted down to the last detail.
Currently, I'm a staff product manager and designer at Rootly, building AI-native incident management for modern software teams.
Experience
RootlyProduct & Design
Now
SpellbookProduct & Design
2024 - 2026
Entrepreneur FirstFounder in Residence
2023
ShakepayProduct
2020 - 2023
Lake FinanceGrowth
2018 - 2020
Side Projects
A podcast with my good friend @saleh_digital exploring how product, design, and engineering are converging—and what comes next.
EPISODE 01: “PILOT” We explore how product, design, and engineering roles are converging, the idea of collecting “infinity stones” of skills, the chaos of fundraising, and how new tools are reshaping how software gets made. Also: JD Vance memes, vibe coding meltdowns, and why @saleh_digital thinks design system perfection is for morons.
11:00 AM · Apr 2, 2025 · 2.1K Views
I host group walks on weekends bringing together founders, technologists and creatives in Toronto.
Toronto we did it. Biggest turnout for Walk and Talk #6, packed with the best people. It's comeback season. Thank you for everything.
12:17 PM · May 4, 2024 · 50.9K Views
A personal bookmarking OS to visualize articles, tweets and websites across X bookmarks, Readwise and Are.na. Engineered an ETL pipeline that pulls content, normalizes against a unified data model, and stores it in a datbase. Supports semantic search.